Page load speed and Core Web Vitals (LCP, INP, CLS) directly govern both Google SERP rankings and user conversion rates. Rebuilding legacy WordPress sites with Next.js App Router delivers sub-second page rendering and zero plugin vulnerabilities.
Technical Optimization Pillars
- **React Server Components (RSC)**: Moving data fetching to the server for minimal client JavaScript bundle sizes.
- **Automated Image Optimization**: Next.js Image component with AVIF/WebP encoding and fluid responsive layouts.
- **Edge Caching & Vercel CDN**: Global edge distribution for static and SSG page routes.